About Jonathan Ward

...Providing copywriting, content, and business development help for business-to-business marketers worldwide

More than ever, business-to-business marketers find they're forced to satisfy increasing management expectations with scant resources. You're usually expected to deliver the world on a budget. You're challenged by the growing need to stand out from the clutter in advertising, direct marketing and Internet content. Finding a writer who can grasp technical details and communicate them to your target audience can be a daunting prospect.

In the brutal arena of business-to-business marketing communications, you need professional resources to help get the job done. The writers and consultants you rely on must be talented self-educators. They must have solid, interdisciplinary backgrounds in business, engineering and the humanities. They must know the business world inside and out. They must know how to sell. They also must minimize your risk by giving you a useful, professional work product on deadline. Perhaps it's time we got acquainted.

I'm Jonathan Ward, and I may be just the writer you're looking for. No matter how technical, arcane or industry-specific your marketing mission, it's likely I can help. I've sat on both sides of the table -- as buyer and seller, as agency and client. Extensive experience as a marketing communications professional has given me a thorough understanding of the information people need to help them make informed buying decisions. I know how to help companies make their marketing communications programs effective and efficient.

While the clients I serve are varied and diverse in both their offerings and their industries, there's a central specialization among them: They're all involved in business-to-business, industrial, or technical marketing and communications.

The next time you're managing a project that requires strong copy, consulting help, or both, consider adding me to your team. I can bring along some valuable attributes...

Professionalism. Marketing communications has a somewhat deserved reputation as a field populated by space cadets. That's inappropriate for business-to-business communications. I'm not your stereotypical "creative type," meaning I'm firmly anchored in reality, with a comprehensive understanding of business and the critical importance of the bottom line.

Market Awareness. I'm used to seeing the "big picture," and will readily grasp the reasons for your projects in the context of your priorities and objectives.

Experience. I have more than 20 years' experience in business-to-business marketing, communications, and business development. My work has encompassed a surprisingly broad array of industries and disciplines.

Background. By academic training, I'm both an engineer and a philosopher. That dual concentration on technical matters and the humanities has given me a unique perspective. I'm a skilled mechanic, and am fully versed in the construction trades -- to the degree that I also run a specialized residential contracting business. My background pays off for clients...because the chances of your having a marketing mission I can't readily understand are just about zero.

International Reputation. My writing on a variety of subjects is widely published. I've also been a contributing editor for some nine magazines, including Computer Design, Sales & Marketing Management, and SAM (Sales Advertising Marketing).

Global Coverage and Convenience. I've done business with organizations on every continent of the globe except Antarctica. In fact, I rely so heavily on electronic communication that my nearest client is 50 miles from my office.

I can bring solid solutions to your marketing and communications problems. For example:

• You can initiate or accelerate a high-quality PR program without increasing overhead.

• You can proceed confidently with high-tech and heavy-duty industrial projects without wondering who will handle the technical side. Having a writer and consultant who can provide insight and leadership can make the difference between producing top-quality work and missing the target.

• You can add greater power to your in-house communications mission by adding me to your team. My broad consulting experience means your time invested in educating me will be minimal.

• You can assign projects to me with confidence, knowing the end results will be correct...impressive...done on deadline...and respectful of your budget.

• You can be certain of absolute confidentiality regarding your company's activities. I routinely enter into non-disclosure agreements.

• You can forget about being surprised by invoices. I work with most clients on a flat-fee, per-project basis, and my final invoices reflect original quotations.

>>top of page>>